How to Do Article Marketing

There are many reasons to do article marketing. Among them include gaining authority, recognition as an expert in your field, and trust from your current and potential customers.

Other reasons for doing article marketing are you can become syndicated by websites looking for good content to republish. Many webmasters need excellent content and they look to article sites to use on their sites. And, you will get one-way backlinks from the article marketing sites and from the sites that publish your articles. Many of them are high PageRank sites that will boost your search engine rankings.

What you should do is submit your articles to sites such as Ezinearticles.com and Goarticles.com. As you submit more articles in your article marketing program, you will gain more visitors to your website. Additionally, your ranking on the sites will increase.

Even if you have never written an article before, there are steps you can take that will make it easier to do.

Pick a subject to write about. Ideally, it will be something for which you have passion.

Do keyword research to choose the title and keywords in your article to make it easy for the search engines to find.

Research the subject using your chosen keywords. You will find tons of information about your subject and good ideas for content. It is OK to use others ideas but it is not OK to lift them word for word out of someone else's work.

Start out by jotting down your ideas from the research. You can put them in a logical order later. This should give you a good framework for writing your article.

Write your first draft, read it out loud, and make changes, additions, and deletions. If you are comfortable doing so, ask someone you are close to read the article for flow and understanding. We often miss putting in the right words because we mentally fill in the blanks that others wouldn't.

Create an author box with anchor text links back to your targeted web page. The sites such as Ezinearticles and Goarticles let you do that.

Don't forget to put the author resource box to work for you. This is the about the author section but you don't need to write about you. You can instead say something like "John Smith has a lot more information for you about apples." Here you would make "apples" an anchor text link back to the apples page on your website. Anchor text gives your site reputation and authority in the eyes of the search engines.

Picture what would happen if your article with high PageRank anchor text links pointing back to your website was also picked up and republished by other webmasters. The number of people coming to your site could skyrocket and the authority of your website could go up dramatically. Now picture what could happen to your article marketing if you had many articles.